Interaction Design

UK Government: Tax Services

At Her Majesty’s Revenue and Customs Dept (HMRC), James provided interaction design services - always with the greatest respect to the Gov.uk Service Design Manual. Projects included Apply for Marriage Allowance and Check your Income Tax within the Personal Tax Account.

Starting with the Marriage Allowance development team in their private beta phase, we helped bring it through public beta to the final live phase where it now exists in the full public domain.

Here's a quote from a user who has since applied online: 

"We followed the easy procedure explained and applied to HMRC online - very simple and efficient , with instant confirmation! I'll be £220 better off this tax year with similar expectations in future tax years, plus a rebate cheque for tax year 2015-2016 that I think will be £212. Brilliant! Our heartfelt thanks." (Richard & Nancy)

BBC: iD Account

Whilst working with the BBC, James was on-site in an agile 2-week sprint environment on the BBC iD product - the signed in more personalised side of BBC.co.uk. Hands-on user research practice including planning, running & analysis of user interviews & testing sessions in onsite labs as well as more guerrilla-testing sessions. Also practiced interaction design, created new & adapting existing patterns, sketching, prototyping, responsive layouts and UI & visual design. Guided by BBC GEL Design guidelines & principles. Project work mostly covered BBC iD itself, but with implications that reached across multiple products of BBC.co.uk including BBC iPlayer.

Moo.com: First mobile-friendly website re-design

James designed the foundations for the first ever MOO responsive website (optimised for mobile devices). This included some rapid research, sketches, prototypes of various ideas and seeing it through to hand-over for visual design stage and then planning & liaising with developers.

Also developed mobile-friendly business card building tools as paper prototypes in co-design sessions with staff members from different depts and roles. This was a fun but highly collaborative team exercise across a broad range of different digital disciplines.

Marks & Spencer: Website re-launch & touch-screen kiosk

Acting as a UX Manager working with Marks & Spencer, this was a project management role, due to the impending launch date of the new M&S flagship website. Key responsibilities included smooth transition of all 3rd party online software & tools from the old website into the new platform - including all UI and interaction updates were correctly implemented. It also covered MVP launch of size guides into the core clothing sections of the website. We also helped with UAT testing, and helped to identify and record many bugs, with suggested many improvements prior to launch.

Additionally, James oversaw the launch of the in-store Browse & Order touch-screen kiosks (second generation). This agile project team included sprint-planning, task assignment, direction & feedback to UX & UI designers, then delivery of those completed tasks back over to the development team.